Key Worker Living scheme ''poorly implemented''


Mon 17th Dec, 16:13:34 GMT

One leading independent mortgage advisors has blamed poor marketing for the slow uptake of the Key Worker Living scheme.

Intended to help public sector employees such as nurses and teachers find affordable housing in London and the south-east, the scheme was set up by the Department for Communities and Local Government in 2004.

Despite recently expanding its network of Homebuy agents - tasked with assisting eligible staff in their property hunt - Firstrung chief executive Paul Holmes insists that poor promotion of the initiative has ultimately held the scheme back.

He commented: "Like a lot of housing issues the thought and the theory is good, but in practice the level of commitment to actually getting past the political soundbites and rolling it out simply doesn''t exist."

Mr Holmes went so far as to accuse the previous prime minister, Tony Blair, of "camouflaging the problems and brushing them under the carpet," rather than directly tackling the issue of housing stock shortages.

Under the guise of its Homes for All initiative, the government has set a target of assisting 30,500 key workers find homes by 2010.
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